Check-In for a Cause: (RED)RUSH to Zero

This morning, as I was waiting in the drive-thru line at Starbucks, I logged into my FourSquare App to check-in. Little did I know that this small task would contribute to a greater cause…

From June 1 to June 10, every Starbucks check-in on FourSqaure will donate $1 towards the (RED)RUSH to Zero fight against AIDS. Don’t you love the power of social media? A simple check-in enables you to unlock the limited edition (RED)RUSH badge – and join the fight against AIDS! The goal? An AIDS-free generation by 2015. Because today, 1,000 children are born with HIV – and by 2015, that number can be close to zero. Check out these infographics for the facts, and how the (RED)RUSH campaign can help.

So hurry! If you’re stopping to get your coffee anyways… You might as well check-in. Not familiar with FourSquare? We’ve got you covered. And be sure to join in the Twitter conversation with #REDRUSH.

~E

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